Spain’s Wallapop raises $191M at an $840M valuation for its classifieds market

By way of all of the final year’s lockdowns, location closures and other social distancing measures that governments have enacted and folks have adopted to gradual the unfold of COVID-19, buying — and especially e-commerce — has remained a regular and massively crucial service. It is not just one thing that we had to do it is been an critical lifeline for a lot of of us at a time when so small else has felt standard. Today, one particular of the startups that noticed a huge raise in its service as a outcome of that pattern is announcing a key fundraise to fuel its progress.

Wallapop, a digital market dependent out of Barcelona, Spain that allows folks resell their employed items, or promote objects like crafts that they make on their own, has elevated €157 million ($191 million at current costs), money that it will use to proceed growing the infrastructure that underpins its services, so that it can expand the quantity of people that use it.

Wallapop has confirmed that the funding is coming at a valuation of €690 million ($840 million) — a considerable jump on the $570 million pricetag resources near to the business gave us in 2016.

The funding is being led by Korelya Funds, a French VC fund backed by Korea’s Naver, with Accel, Perception Associates, 14W, GP Bullhound and Northzone — all preceding backers of Wallapop — also participating.

The company presently has fifteen million customers — about fifty percent of Spain’s web population, CEO Rob Cassedy pointed out to us in an interview earlier right now — and it has preserved a first rate No. 4 position between Spain’s searching applications, in accordance to figures from App Annie.

The startup has also just lately been constructing out delivery solutions, called Envios, to support people get the things they are offering to purchasers, which has expanded the range from nearby income to those that can be made throughout the nation. About twenty% of merchandise go through Envios now, Cassedy explained, and the strategy is to keep on doubling down on that and related providers.

Naver by itself is a robust participant in e-commerce and apps — it is the company behind Asian messaging giant Line, amid other digital houses — and so this is in element a strategic investment. Wallapop will be leaning on Naver and its technologies in its very own R&D, and on Naver’s aspect it will give the company a foothold in the European industry at a time when it has been sharpening its strategy in e-commerce.

The funding is an fascinating switch for a organization that has seen some notable matches and begins.

Started in 2013 in Spain, it speedily shot to the top of the charts in a industry that has traditionally been sluggish to embrace e-commerce more than far more classic brick-and-mortar retail.

By 2016, Wallapop was merging with a rival, LetGo, as component of a larger strategy to crack the U.S. industry with a lot more cash in tow.

But by 2018, that prepare was shelved, with Wallapop quietly promoting its stake in the LetGo enterprise for $189 million. (LetGo elevated $five hundred million much more on its personal close to that time, but its fate was not to remain impartial: it was ultimately acquired by but another competitor in the digital classifieds place, OfferUp, in 2020, for an undisclosed sum.)

Wallapop has for the last two a long time focused largely on growing in Spain fairly than managing right after enterprise additional afield, and rather of growing the variety of products that it may well market on its platform — it doesn’t promote foodstuff, nor operate with merchants in an Amazon-design market engage in, nor does it have programs to do everything like go into movie or promoting other varieties of electronic providers — it has honed in specifically on making an attempt to increase the knowledge that it does supply to end users.

“I spent 12 years at eBay and observed the changeover it manufactured to new goods from utilized products,” stated Cassedy. “Let’s just say learn more was not the route I believed we ought to consider for Wallapop. We are laser-concentrated on distinctive products, with the vast bulk of that secondhand with some artisan products. It is really distinct from massive box.”

It could suggest that the company has not ballooned and boomed in the way that so several startups may, specially these fueled by hundreds of thousands and thousands in investment and hoopla — some of which pays off spectacularly, and some of which cataclysmically does not. But it has intended a constant presence in the market, a single maybe developed on a much more strong identity.

Wallapop’s progress in the previous year is the end result of some distinct traits in the market that had been in portion fueled by the COVID-19 pandemic. All of them have assisted develop up a profile for the organization as a variety of upscale, digital automobile boot sale or flea market place.

Individuals spending much more time in their properties have been concentrated on clearing out room and acquiring rid of issues. Other folks are keen to get new objects now that they are shelling out far more time at house, but want to commit much less on them, maybe since they are dealing with employment or other economic uncertainty. Nevertheless others have found on their own out of perform, or acquiring less work, and are turning to becoming business owners and generating their very own products to market in a far more grassroots way.

In all of individuals cases, there has been a thrust for far more sustainability, with people placing significantly less squander into the world by recycling and upcycling items as an alternative.


At the exact same time, Facebook hasn’t actually produced big inroads in the place with its Marketplace, and Amazon has also not appeared as a menace to Wallapop, Cassedy observed.

All of these have experienced a enormous affect on Wallapop’s business, but it was not constantly this way. Cassedy stated that the very first lockdown in Spain saw organization plummet, as folks confronted severe limits on their movements, unable to depart their houses besides for the most crucial obligations like acquiring foods or obtaining themselves to the healthcare facility.

“It was a roller coaster for us,” he stated.

“We entered the yr with outstanding momentum, very sturdy.” But he mentioned that the fall started in March, when “not only did it become not all right to depart the residence and trade locally but the submit workplace stopped providing parcels. Our organization went off a cliff in March and April.”

Then when the constraints ended up lifted in May possibly, factors began to bounce back more than ever ahead of, virtually overnight, he stated.

“The economic uncertainty triggered folks to seek out out far more price, greater offers, paying significantly less money, and of course they had been clearing out closets,” he stated. “We saw numbers bounce again forty-fifty% growth calendar year-on-12 months in June.”

The huge query was no matter whether that growth was a blip or there to say. He said it has ongoing into 2021 so much. “It’s a validation of what we see as lengthy-term tendencies driving the enterprise.”

Naver has produced a large company out of retaining strong regional target in its merchandise up to now, so in a way you could see it proceed that even though even now growing, by investing in an additional sturdy regional player. Despite the fact that it would seem Wallapop has a internet site in the U.K., it’s not something that it has pushed considerably as a organization.

“The worldwide need for C2C and resale platforms is increasing with renewed motivation in sustainable consumption, specifically by young millennials and Gen Z,” mentioned Seong-sook Han, CEO of Naver Corp., in a assertion. “We agree with Wallapop’s philosophy of aware use and are enthused to support their progress with our technological innovation and build worldwide synergies.”

I’ll also add that it is heartening, as a buyer, to see priorities like sustainability currently being offered consideration, also. Hopefully it is not just lip provider but a authentic recognition that this is one thing that need to be inspired and backed.

“Our economies are switching in direction of a more sustainable development product after investing in Vestiaire Collective last yr, wallapop is Korelya’s second expenditure in the circular financial system, even though COVID-19 is only strengthening that development. It is Korelya’s mission to back tomorrow’s European tech champions and we think that Naver has a verified tech and solution edge that will help the organization strengthen its foremost place in Europe,” added Fleur Pellerin, CEO of Korelya Capital.