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Regardless of who is currently being marketed to, a number of variables, which includes the point of view the marketers will use. These market place orientations determine how marketers will technique the organizing stage of advertising and marketing. This leads into the advertising and marketing mix, which outlines the specifics of the solution and how it will be sold. This can in turn, be impacted by the atmosphere surrounding the solution , the benefits of advertising and marketing investigation and market place investigation, and the qualities of the product’s target market place.

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As soon as these variables are determined, marketers must then choose what techniques will be used to market place the solution. This decision is primarily based on the variables analyzed in the organizing stage as nicely as where the solution is in the solution daily life cycle.