Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a element of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding owner American Motors Corporation (AMC).
Jeep’s recent product selection consists solely of sport utility vehicles and off-road vehicles, but has also incorporated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market place segment the Wagoneer is deemed to have designed. Jeep offered one.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s best selling brand in the U.S. in the course of the first half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to promote Jeep-branded vehicles, and if Jeep have been spun off into a separate company, it is estimated to be worth among $22 and $33.5 billion—slightly a lot more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or vehicles, but the World War II “jeep” that went into manufacturing in 1941 especially tied the title to this light military 4×4, arguably producing them the oldest four-wheel drive mass-manufacturing vehicles now acknowledged as SUVs. The Jeep became the main light 4-wheel-drive motor vehicle of the United States Army and the Allies in the course of World War II, as properly as the postwar period. The phrase became typical worldwide in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility vehicles such as the Humvee, and inspired the creation of civilian analogs such as the unique Series I Land Rover. A lot of Jeep variants serving related military and civilian roles have considering that been made in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the first CJ or Civilian Jeep branded versions there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, remains in manufacturing considering that 1986. With its strong axles and open leading, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) loved extraordinary three-decade manufacturing runs of a single physique generation.
In lowercase, the phrase “jeep” continues to be used as a generic phrase for vehicles inspired by the Jeep that are appropriate for use on rough terrain.